ASMR has become a global phenomenon — but where did it really come from? And how did it go from internet niche to global cultural trend?
🕵️ The Mysterious Origins
The ASMR experience has always existed — people had been describing this feeling of well-being triggered by certain sounds for centuries. But it wasn't until 2010 that the term "ASMR" was coined on an internet forum, giving a name to something millions of people felt.
📱 The TikTok and YouTube Era
Today, ASMR content generates billions of views on YouTube and TikTok. Candy ASMR creators are among the most followed — and handcrafted kawaii candies are at the heart of this trend in Quebec.